TOMA

Top of Mind Awareness

Market Studies

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Example Graphs 

 NCWR has conducted Top of Mind Awareness (TOMA) studies for over thirty product categories.  Each of these categories can be cross tabulated with the following demographic data: Age, Sex, Radio Station Listened To, Home Ownership, Employment Status, Employment Type, Education, Number of Children Living at Home, Number of Years Living in Wenatchee and Annual Household Income.

For example: We provided TOMA for the Computer Store Category cross tabulated by income, employment type and annual household income. 

NCWR can add TOMA categories at any time please call, write or email us for price quotes on our TOMA Marketing Product.  The categories that we have data on are as follows:

  • Furniture Store TOMA
  • Auto Dealer TOMA
  • Fast Food TOMA
  • Appliance Store TOMA
  • Gas Station TOMA
  • Pizza Restaurant TOMA
  • Women’s Clothing TOMA
  • Floor Covering Store TOMA
  • Auto Repair TOMA
  • Cell Phone TOMA
  • Full Service Restaurant TOMA
  • Jewelry Store TOMA
  • Grocery Store TOMA
  • Computer Store TOMA
  • Internet Provider TOMA
  • Fine Dining Restaurant TOMA
  • Men’s Clothing Store TOMA
  • Video Rental Store TOMA
  • Home Electronics Store TOMA
  • Tire Store TOMA
  • Shoe Store TOMA
  • Pharmacy TOMA
  • Insurance Agency TOMA
  • Bank TOMA
  • Real Estate Agency TOMA
  • Travel Agency TOMA
  • Print Shop TOMA
  • Office Furniture and Supplies TOMA
  • Manufactured Home Dealer TOMA
  • Investment Company TOMA